The development of new materials, slogans and campaigns can be complex if you are targeting groups whose first language is not the official language of your company’s headquarter or when you are targeting an audience outside your borders. Too often, companies and organizations, unconsciously, disseminate information that may be offensive towards targets, they are desperately trying to reach. Our experience and language skills allow us to run a test of concept, an evaluation and creation of key messages, in French, English and Arabic.

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