The ethnic market is made up of different sub-cultural groups that have their own languages, their own customs, behaviors and preferences. The most efficient way of communication to these groups is through the use of their own language and media. Within the Arab and Muslim communities, we find regional strata with their own dialects and traditions. An effective  multicultural campaign would have individual setting for each subgroup using media with linguistic and cultural content to better communication your message to a diverse target.

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  • Billboard Advertising
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